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OM302T1S18.xlsx
OM 302 F20 Quiz 3 Notes and Definitions
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Conviction Chain Process
RM004
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Total Number of Potential Customers
Number of Aware
Customer Acquisition Process
Number of Unaware
Awareness Campaign
Interest Building Campaign
Number of Interested
Trial Incentive Campaign
Number of Those Who Tried
Customer Retention Process
Consistent WOW Experience
Number of First Purchasers
Affinity Customers
Loyalty Customers
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