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                    Strategy Formulation

 Product Design and Development Reference Model

Strategic Thrust
Competitive Benchmarking
a Voice of the Customer
Ideation Process
Product Concept
Cross-functional Team
Team Contract
Project Plan

Concept Development

Project Charter
Product Morphology
Engineering Requirements
Preliminary Design
Final Design Design
Compliance Testing
Bill of Material
Methods & Procedures
Manufacturing Methods

To Production

Design Optimization (Modified by D of X requirements)
Design for Reliability
Design for Assembly
Design for Manufacturability
Design for Sustainability
Design for Cost
Design for Usability
Product Performance Requirements

Product Development

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