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Strategic Focus
Anchors

                    Strategic Thrust

 Design Reference Model

Competitive Benchmarking
Voice of Customer
Ideation Process
New Product Concept
MRD (Mkt.Req.)
Cross-functional Team
Team Contract
Project Plan

Product

Management

TQM
PRD/Morphology/(Prod. Req).
ERD (Eng. Req.)
Preliminary Design
Final Design Design
Quality Testing
Bill of Material
Methods & Procedures
Prototyping
Manufacturing Methods

Engineering Design and Developement

To Production

Design Optimization
Design for Reliability
Design for Assembly
Design for Manufacturability
Design for Sustainability
Design for Cost
Design for Usability
Project scope
Key Differentiators
To Market

Life-cycle Management

Reliability Management